After seven beautiful years as Yogi's Closet, it's time to turn the page.
When I first opened the doors to my boutique, I was stepping away from a 27-year career in banking and corporate America, following a deep love for fashion, yoga and intentional living. Yogi's Closet was born out of that spirit - a place to share curated pieces that reflected ease, movement, and a sense of self.
But just as we evolve as individuals, so do our dreams.
Over time, my vision began to shift. I found myself drawn to natural fiber clothing and slow fashions rather than the latest trends. I wanted to sell clothes that won't end up in landfill after only being worn one time.
The rhythms of the coast have always inspired me - the salty breeze, sun-washed textures, and the effortless beauty of a life lived near the tides. I wanted my boutique to reflect not only my journey but also the lifestyle and values I've grown to love: natural fibers, slow fashion, feminine silhouettes, and thoughtful details.
And so, Tide & True was born.
This rebrand isn't a goodbye - it's a homecoming.
Tide & True represents everything I've learned along the way: the importance of quality over quantity, the joy of supporting small makers, the power of clothing to tell your story. You'll still find the pieces you loved from Yogi's Closet - now reimagined with a softer, coastal, boho feel that's truer than ever to who I am today and the community I serve.
What's New?
- A refined collection of natural fiber clothing, consciously chosen for comfort and style.
- Artisan-made accessories and jewelry that feel both grounded and elevated.
- A fresh visual identity inspired by the sea, sand, and sunlight.
- And soon - in-store workshops and events to bring our community together.
If you've been with me since the beginning, Thank You! If you're new here, welcome. I hope Tide & True feels like a breath of fresh air - a space where you can shop slowly, dress confidently, and embrace your own version of coastal living.
Here's to staying true - to ourselves, to the journey, and to the tide that carries us forward.
With Love & Gratitude -
Angie | Founder, Tide & True
